When learning how to write a persuasive essay, remember that how you organize your persuasive writing is just as important as what you put in it. Follow these suggestions for organization:
1. Take a direct approach when writing to an audience that likely agrees with your position. If you're writing a persuasive essay for your English class, find out how your teacher feels about the topic.
2. Take an indirect approach when writing to an audience that is hostile or disagreeable to your position.
3. Take an indirect approach when delivering bad news.
Adapt standard essay organization to suit your audience and purpose:
1. The Introduction announces the topic. If you're taking a direct approach, state your purpose as well.
2. Include the background and context to help readers understand the issue. Explain the significance of the topic. Whether or not to include background information as part of your introductory paragraph or as a separate paragraph depends on the length of the essay.
3. Present the argument. How you present the argument depends on your approach. When dealing with a skeptical audience, present your proof first followed by your assertion or declaration. When dealing with a favorable audience, present your assertion first followed by evidence
4. Acknowledge opposing views. Refute weaknesses in the opposing views. Discuss why the your reasons are better than the opposing reasons. If you wish to take an indirect approach, you may want to acknowledge the opposing views before presenting your argument.
5. Conclude. Your conclusion should include recommendations and reassert your main argument.