While the main factors have already been described above, the list of things to consider when finding the right college for you goes on and on. Take time to think about each one, and don't be afraid to add your own requirements to the list.
Remember that reputation isn't everything. If you look at famous celebrities or successful businessmen and women, you may be surprised to find that many of them attended lesser-known colleges and universities. When it all comes down to it, your personal achievements and character are more important than your alumni status. The school's reputation is something you should consider, but remember that schools that aren't well-known by the general population may have an excellent reputation in a specific field of study.
Don't rule out a college simply based on tuition - there may be plenty of financial aid to make it affordable for you. Make sure to investigate all possible scholarship opportunities and take time to plan out how you'll pay for school. If it comes down to two or three schools and you can't decide, think about which school is the most affordable or is offering you the highest amount of financial aid.
Do you want to be involved in student government? Does the school offer an honors society in the field you want to study? Do they have intramural sports? These are all questions to ask, especially for students who plan to be active on campus. This category also involves faith and spirituality. If you want to connect with students who share your faith, check to see what religious groups are on campus.
Some students yearn to live in a big city, while others prefer a small town. If you're not sure, consider whether you want to use public transportation and if you can afford to live in that specific location. Also, is there enough to do outside of campus to keep you entertained? Do you want to be near a beach or would you rather go skiing in the snow? Think about your life outside the classroom when finding the right college.
Some students don't care to spend a semester overseas, while others consider it a priority. Check to see what programs the school offers; some schools who have their own campuses in other areas of the world offer students the chance to go at the same tuition rate as they pay at the U.S. campus, which can make a big difference when you plan to study abroad.
Diversity of the student body, safety on campus, student housing, campus resources, religious affiliation, cost of living and many other factors may play a role in your decision.