Click on the Animations tab after selecting the object you wish to animate. Next, click on Custom Animation. This will open up the Custom Animation task pane in the right panel of the main window. In this pane, you can build a custom animation using a variety of effects.

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To begin, click on the Add Effect button to display the different categories of animation effects. Within each category are several more options. Unlike standard animations, you won’t be able to preview these effects simply by hovering the cursor over the selection. You can still test them out by applying them and then using the Undo option if you don’t like what you see.

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After selecting an effect, there are a series of other options that you can modify pertaining to that particular animation. This list will vary depending upon the animation you choose. For instance, if we select the Fly In animation from the Entrance category, we’ll be offered the chance to modify the Start, Direction, and Speed of the animation. This is something else that you probably want to play around with a bit in the beginning to see what types of results different combinations of choices will yield.

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You’re not just limited to one effect here. In fact, you can build up a whole series of animation effects for a single object. As you add different effects, click the Play button located at the bottom of the Custom Animation pane to see how all the animations are flowing together.

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If you decide you want to remove one or more of the effects from the series, just right-click on the effect you wish to get rid of and select Remove from the list of options. You can also change the sequence of the chosen effects by using the Re-Order arrows located at the bottom of the Custom Animation pane.

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Building the perfect custom animation can take a little time at first, and it might start to seem like you’re hitting that Undo button way too frequently. But, that’s what the Undo option is there for! Have some fun experimenting, and see what kind of neat combinations can be put together with this feature.
Additional Resources: For more tips and tricks, be sure to take a look at the other Microsoft PowerPoint tutorials and user guides found here on Bright Hub's Windows Channel.