Getting basic information about how frequently your site is visited is just the beginning of understanding how users interact with websites. More powerful tools, such as Google Analytics provide statistical information about length of visits, referring sites, geographical location of visitors, and much more.
Just as Google Analytics is several leaps beyond using a hit counter, Microsoft Word can be replaced as your editing tool by learning HTML, and taking advantage of far more powerful web-based applications. It takes some time to develop proficiency, but becoming familiar with more sophisticated tools and methods is always advantageous.