Many people are hoping that Microsoft will eventually be able to charge a flat international rate for its software. But, while many Europeans and Americans would rejoice at it, people in many other countries, including many Asian and Latin American countries, would consider it a luxury that is way out of their price range.
While the Chinese model makes sense because of their target audience, the price difference in Europe in a little more puzzling. European customers are going to have to pay significantly higher prices for Windows 7 when it’s released. There has been no real explanation for the price difference, but Europeans are not happy about the higher cost.
For example, Windows 7 Home Premium Ultimate sells for $219.99 in the United States. In Europe, you’re going to pay $421.68 in most European countries and $380.17 in the United Kingdom. That’s 90 percent and 73 percent higher respectively over American prices. And, because of EU antitrust laws, these versions won’t offer Internet Explorer 8. So, for more money, Europeans are getting a product that doesn’t have everything that the United States versions have.
Microsoft lately has been having some business model issues lately. It’s hard to tell if the European prices are a symptom of this. But, with the problems that they have been having, the jump in prices is not making any Europeans happy.