As you may or may not have heard, Microsoft is powering virtually every official Beijing Olympics 2008 information feed that the mass public will access during the XXIX Olympiad. They will be hosting this mass content through the use of SharePoint Server, a product that allows for online collaboration and document management of web content.
So, what was once deemed as a 'fad' by the Microsoft hierarchy is now the biggest money spinner they could have possibly gotten their hands on (the Internet). SharePoint's collaboration with the Olympic Games is a considerable coup for Microsoft, what with the Bill Gates era coming to an end and the company fighting battles with Linux, Firefox, Apple and Google (and others) at every turn.
SharePoint harnesses a web portal that can be tailored for bespoke user group requirements and provides ‘Live’ information services on request. So as you can well imagine, such information is great for any avid Olympics enthusiast and general browser alike – such is our penchant for up-to-date results, schedules, standings and athlete profiles. What is more, think about the huge advantage such a media portal gives to all those multi-million dollar commercial partners of Beijing 2008? The advertising, marketing and sponsorship revenue streams are mind boggling when you consider how many people will be hitting the site(s) every day.
But I digress. Money makes the world go round, we all know that! What I am most intrigued by, having worked on a couple of SharePoint infrastructure projects in recent months is that to the public at large SharePoint Server is a relatively unknown product and such is its ability to host and broadcast mass media via a very simple web based front end app and back end conceptual database retrieval system, the world of technology and information dissemination has never been in a healthier state. Certainly when you consider that it is the media portal of choice for the biggest sporting extravaganza on the planet it is probably a good idea to explore this SharePoint Server product, and explain how it is changing the dynamics of online media and information collaboration forever?