WordArt in Microsoft Word is useful when you are creating documents whose primary function is to gain the attention of the reader with an eye-catching graphic. For example, if you are creating flyers to post in your office for a holiday party, WordArt is a tool that you can use.
In addition to flyers, WordArt works well with Microsoft Word office bulletins, Word-generated greeting cards, award certificates, brochures, business cards, gift certificates, etc. For students, WordArt can also be used on a cover sheet to introduce a project or essay paper.