Is It an Apple Killer?
Where Windows 8 is really being built up is as a competitor for Mac OS X 10.7 Lion.
But hold on a minute, isn't Windows 7 already a competitor for that? Well, it depends on how you look at things. Some might say that Windows 7 competes with Snow Leopard; it's confusing.
In fairness, Windows 8 isn't a competitor for Lion, mainly because Apple missed the boat with their latest revision to the Mac OS X platform. Windows 8 is essentially the next generation of desktop operating system, far more user-focused than the most recent iteration of OS X.
Don't take that as a dismissal of Apple, however. They just haven't let us in on what is next for their desktop operating system. But based on what we've seen with the finger gestures in Mac OS X Lion their answer to Windows 8 will be pretty interesting.
While the disappointment of Mac OS X Lion might put a few people off Apple computers over the course of the operating system's life, it's not like Windows 8 can unleashes ants from the USB ports to whisk Apple products away from consumer hearts. Apple isn't going to go under because Microsoft finally released a unique operating system.
At worst, the balance of power in the innovation stakes might alter. Slightly.