Facebook allows a business to have a profile--it's own page on the network. With this profile, businesses can showcase photos and videos on their profiles, making it a powerful marketing tool for those who also use YouTube videos. Connect to an audience of consumers to find out what they want, what they like, and what they do not like about the products or services. Connect to similar companies offering a service in conjunction with your own to offer discounts and specials.
Facebook has a Group function like MySpace, which allows business owners to find groups of like minded people to target or to create a group of their own to find more consumers. These groups are limited only by the imagination, as there seems to be something for everyone in the group section. As people are allowed to participate in more than one group, this is very beneficial for business professionals.
Facebook has plenty of applications--many of which are not practical for the business mindset, though using the Facebook API, a developer team may create an application for your business to use with Facebook. It is something to keep in mind for serious internet marketing with the website.
The new Facebook Connect feature allows everyone to integrate their website with their Facebook activity, much like Twitter allows. This helps people who find your website find you on Facebook and vice versa.
The Facebook Polls feature allows business owners to survey their target audience to find out more about a specific idea or plan of action to see if it should be implemented or not.