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Okay, I know that not everything Apple claims to be innovating actually is... But, they did bring Multi-touch, iTunes, MagSafe, etc... Do you get Dell Tunes and a Dell App Store with a Dell computer?
Apple also gives you the Apple Store - a place where you can take your Mac if anything goes wrong, and there's a good chance it will get fixed.
The Geek Squad is not the best support out there, considering they charge a hefty fee to "optimize" your computer.