Taking a Bite Out of Apple's Style
Keeping it simple isn't a new concept. Not by any means. But it's one that Apple has fully embraced in everything it designs, and the Mac creator is now synonymous with sleek, beautiful, desirable and, perhaps most importantly, highly functional products.
However, an analysis of Apple's electronic devices begins before you ever pick up an iPhone, iPad or MacBook. If you really want to see the end result of an Apple designer's sketch book, you need look no further than their website. The official Apple website epitomizes everything Apple strives to imbue its electronic devices with.
First and foremost, there is no clutter. Stark white expanses have become a calling card of an Apple's style. Yet everything you could possibly want to see or know or find or learn about Apple is right here on its website, and is easy to find. It's simple, for sure, but as Apple proves, simple doesn't mean effortless.
The Website Design Depot's Dmitry Fadeyev agrees that Apple's simple approach is a genuine benefit for the user, saying, "Apple does a great job of keeping everything easy to read. [It] has always worked on unifying the look and feel of its interface across its entire product line, from the hardware to software, and their website is no exception."