#3: TD AmeriTrade
Alongside E-Trade sits AmeriTrade, another one of the "big guns" when it comes to online stock brokering, and it proves to be one of the most comprehensive and advanced options on this list, despite having its own shortcomings.
Let me start by saying that AmeriTrade could be considered the online stock broker for rich people, and I don't mean that in a mean or offensive way at all; I just mean that it's kind of expensive to use for a few reasons. To start, you only need to pay $9.99 fee for the basic features and standard package that can have you trading like a pro in no time. Great, right?
Yes and no. Using AmeriTrade is sort of like staying at a really fancy hotel: Everything about it is fantastic, but you pay the price for it. When using this service, you'll be charged additional fees for broker assisted trades, trades you make with the interactive telephone service, a small fee for every options contract, and a $10 fee for every regular trade. In the long run, this does add up.
I suppose you pay the price for the great content, right?