Near-Universal Modern AMD CPU Support - What attracted me most to this motherboard, besides the price, was the fact that the CPU that I currently had (Athlon 64 X2 4000+), the CPU I was buying with it (Athlon 64 X2 2.7GHz Kuma BE), and the CPU that I want (Phenom II x4 940 Deneb BE) are all supported. That way I knew that I could both keep using my old processor if something happened to the Kuma, and also be completely future-ready when I got the money for the Phenom II x4.
Gaming Rig Features - Since I use my computer primarily for gaming, I knew I wanted a board that would let me keep adding and upgrading down the line. This motherboard had every feature I was looking for, including support for 16 GB of RAM and Triple Crossfire configuration. The fact that it also includes advanced RAID configurations, on-board HDMI, gigabit LAN, and 8-channel HD audio is an incredible bonus, too.