Have you ever read about a new product and thought it was doomed from the get-go?
The next thought is often, “What were they thinking?"
Well, that’s exactly my reaction upon learning that SanDisk is planning to introduce music albums on micro-SD cards to be sold in record departments and airport kiosks for the price of a CD album.
It’s called “slotMusic."
There are so many things wrong with this idea that it’s hard to know where to start.
First of all, micro-SD cards are thumbnail-sized devices. They are troublesome to handle, hard to insert, and tricky to eject. They are a pain to use on phones that have external slots, usually under some hard rubber cover that’s difficult to remove and soon fails completely after a couple of uses, or, even worse, under the battery under the battery cover . . . or under the SIM card under the battery under the battery cover.
Next, album sales are in the long, slow process of tanking. Why buy an album when you can pick and choose the songs you actually want at iTunes and Amazon and other online services?
Besides, those that have devices that can use micro-SD cards are probably already using them for extended storage. The SanDisk card is 1 GB. It can contain the music, art work, and liner notes. Want to pull your 2 or 4 GB storage card out that you have carefully customized and put a slotMusic card in just to play some music by a single artist or group?