IT Spending Trend #3: Social Computing
Social computing technology naturally adapts to our lives, locations, schedules, and preferences. Fueled by the convergence of low cost mobile computing devices, peer to peer communication options, Web 2.0 apps, and personal behavior, social computing puts users in charge, not developers.
Businesses are finding that within the enterprise, social computing is facilitating communication and efficiency. Social computing also is proving to be vital in connecting with customers. Sometimes called Enterprise 2.0, social computing is revolutionizing the way companies operate and do business. One of the distinguishing traits of social computing is that it encourages people to use it before it gets structured. Rather than creating structured programs that people have to be trained to use, social computing puts users in control, allowing them to determine how software is used to communicate and to produce. Essential elements of Enterprise 2.0 are links, search mechanisms, writing and publishing utilities, tagging, user profiles and feeds.
IT spending trends for social computing will remain at the top of the list because of the immense productivity and profitability enhancements the technology has to offer.