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Cable companies easily dominate when it comes to both video and Internet services. Since the first cable television offering in 1948, the cable companies have been expanding into every reachable market in the United States. They’ve increased service offerings while maintaining consumer friendly price points, and as a result cable has become a top choice for television in every market it’s offered. With nearly $60 billion in yearly earnings, cable television has become a winning industry. Add on the $25 to $30 billion from communications services including telephone and Internet and you have a market that’s hard to resist for newcomers.
Verizon FIOS, the leader in fiber to the home technology is doing its best to take a large chunk out of cable’s market. Going after the established companies with a simple plan in mind: offer customers more services for less money. More television channels, especially of the high-definition variety, more Video-on-Demand, and faster Internet speeds. All for a price which is lower than comparable deals offered by most local cable offerings. The combination of services and pricings has seen customers flock to FIOS wherever the service has deployed. But the cable companies haven’t been lax in fighting back.
The big 3 cable companies, Cox , Comcast, and Time Warner have deployed new services to match the FIOS offerings, upgrading their technology to match FIOS top 50Mbps service tier in competing markets, and increasing video-on-demand services. But while they’ve been able to compete successfully in terms of Internet speed, the cable companies have begun placing restrictions on usage, limiting the amounts of data deliverable on their broadband services. They’ve also fallen short of FIOS in television quality, as FIOS offers uncompressed video broadcasts vs. cable’s compressed video, leading to less video artifacts and sound improvements on FIOS’ part.
While FIOS has the price to service advantage, it’s been greatly limited by availability. The service is currently available in few markets nationally, and for those markets in which it’s chosen to compete, deployment has been slow and costly. FIOS has also run into government resistance, with many municipalities slow to approve the deployment of FIOS in their areas due to existing agreements with cable companies already servicing the area, or due to the disruption that would result from the construction necessary in order for Verizon to lay new lines. But while availability has been limited, in those areas where FIOS has managed to compete, it’s become the fastest growing service, cutting heavily into the cable dominated markets.