If you use dedicated graphics, you like to upgrade CPU and GPU separately. People who use integrated graphics, however, usually only upgrade the graphics when they replace the whole computer. Being able to upgrade graphics when they upgrade the CPU would be a plus.
Even those that don’t upgrade their CPU stand to benefit from Intel’s new processor with integrated graphics, codenamed Clarkdale, a 32nm, dual-core CPU. Moving integrated graphics (along with the memory and dedicated graphics controllers) onto the CPU has obviated the northbridge. That improves bandwidths and allows for smaller-sized systems with better power efficiency, and possibly reduces manufacturing costs, all in one go.

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Display output goes from the CPU to the southbrige chipset, via Flexible Display Interface. From there it goes to an output, though we don't know which or what combination of DVI,
HDMI, or DisplayPort it will be.
We examine this northbrige-free system, used by mainstream Nehalems and called the Ibex Peak platform, here. These chipsets will come to market as the P, Q, and H Series 5.