Once upon a time, a video card was an upgrade only worthy of dedicated gamers. This was partially because games, before the days of The Sims and World of Warcraft, with a rather niche market, and also partially because video cards were outragesouly expensive, costing hundreds of dollars for mid-range models.
But times have changed. Besides games, video cards are now useful - in fact, often times necessary - for decoding high-resolution video, and there is a great deal of evidence that graphic cards will soon be used for a variety of tasks, including rendering your desktop. Integrated graphics solutions, which have long been extremely weak, are becoming less appealing due to the limits the impose on how a person can use their computer. As a result, the idea of buying a discrete graphics card, or a chipset which uses a graphics solution derived from a discrete graphics card, has become popular.
More importantly, prices have plummeted. After a long period of dominance, Nvidia no longer is king. AMD now offers cards which are competitive at every price bracket, and also offerings the fastest single video card, the Radeon 4870X2. As a result of this competition, mid-range graphics cards are incredibly affordable. The Radeon 4830 can be had for $84.99 after rebate. At that price, a solid graphics card that is capable of performing all of today's tasks, and which should continue to be a solid performer for several years, is an attractive upgrade. You can find more video card upgrade tips here.